How many times have you picked up a cute jacket off a rack and gaped in horror at checking its price tag? One of the most challenging decisions to make come December is how you plan on keeping warm for all of winter. There are many brands known for their cute, warm jackets, but also for their high prices. Popular brands such as North Face offer some jackets no less than 200-300, which is an unreasonable price for many teenagers. This brings us to the question: is it possible to buy a good quality jacket for a fraction of the price?.
A major reason for high pricing has to do with brand recognition. Well known brands are able to get away with raising the prices of their popular products. Jackets like the North Face and Aritzia Super Puff are very warm and provide excellent protection against the cold weather. However, they range from 200-400 dollars, and are a big investment. Asides from these sought out brands, there are many jackets of similar styles and warmth that are on the market for far less. For example, this puffer jacket from American Eagle has the sleek design of the North face along with the insulation, yet is only $69.95 ($34.99 on sale). Similar North Face alternatives can be found at Forever 21 and Old Navy for under $30. This difference in price means that the money needed to purchase a single North Face puffer could get someone ten puffer jackets from these stores.
If you want a jacket with more flair, check out this Faux fur hooded puffer from Macy’s. This coat is offered in four colors, and is a similar concept to the Supersnug puff from Aritzia. While these two jackets are related in design, they are polar opposites in price. The jacket from Macy’s is only 60 dollars while the puff from Aritzia is $298–almost five times that amount. Fur lined coats, whether they be puffer or not, are perfect for extra warmth and they are a great option to add more uniqueness to your outfit.
Carhartt, known for their modern spin on classic workwear style, is also a popular option during wintertime. Similar to North Face, these jackets are more on the expensive side, starting at $100. A bomber jacket similar to Carhartt can be found at Abercrombie, on sale now for $96. Just like Carhartt, this jacket is made out of a canvas fabric with a warm sherpa lining, and makes a great alternative.
Despite all these options, only you know what you like best and are comfortable buying. If you can afford investing in an expensive jacket, and are comfortable in such a decision, don’t let this article stop you. However, if you are seeking a more inexpensive option yet have been struggling on where to look, hopefully these options will suit what you are looking for.